Expand, refine, and refresh the Undies for Everyone brand.

Context //

Undies for Everyone is a non-profit organization working to combat underwear insecurity by providing children living in poverty or crisis with new underwear. They recognize the importance of this small basic need as part of a child’s increased chances of long-term success.

BitterSweet was brought in to expand, refine, and refresh their beautiful brand, including a revamped newsletter template, print graphics, and the establishment of the "googly" family of undies, used throughout their in-person and digital presence.

Deliverables //

Creative Strategy 

Branding

Graphic Design

Web Design