Provo, UT  /  2022

Wheatley Institute at Brigham Young University

A new identity designed for a world-class university institute.

Context //

The Wheatley Institute at Brigham Young University engaged BitterSweet Creative to design a timeless, professional brand in support of the institute's vision and thought leadership – a brand that sets a new bar for dialogue-shaping work.

Deliverables //

Brand Guidelines

Logo Mark

Stationary Suite

Brand Applications

Wheatley Institute Before and After Logo
Wheatley Institute Logo Set
Wheatley Institute Typography Hierarchy and Color Balance
Wheatley Institute Brand Applications
Wheatley Institute Stationary Suite